Tag: graphic design
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Six tips to simplify your business design
Businesses are always looking for ways to simplify their work, and designing products or ads is no exception. If you are looking for tips to simplify your business design, this is the right place. But make sure to remember that simplifying a process won’t always speed it up, and this is often a good thing.…
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What You Pay for when You Hire a Freelancer
One of the most difficult pieces of my freelance work is determining how much to charge small business clients. I try my best to explain to clients what they pay for when they hire a freelancer and how they benefit, but it’s a challenging process. And sometimes I struggle to do it well. Some small…
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Design mistakes your small business is making
Your business is your business. And it is likely an expression of your likes and dislikes, personality, and goals. Design and writing are essential in order to communicate this. But there are design mistakes your small business is making that prevent you from accomplishing your goals. If you are making one of these design mistakes,…
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How to Find a Reliable Freelancer Within Your Budget
We all have a budget. Whether we like it or not, our money is limited. We have to decide how much of our budget to put toward each part of our business. This is often where freelance workers enter. Hiring a freelance or contract worker can easily save you money and add some space in your…
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Why Is Small Business Branding Difficult?
Defining your small business branding is the fun part, right? It involves creating your business logo, picking your colors, and deciding how your business will look. So why is it a long, difficult process? This is a common question for small business owners. Defining small business branding can be an expensive step. That doesn’t mean…
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What I ask my clients before designing a logo
Branding design is one of the most challenging but rewarding assignments for a freelance designer. And the logo or wordmark is a central piece of this design. That’s why it is important to know what to ask before designing a logo. This is important both for the designer and the business, as it also helps…
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Five essential goals for your small business
The new year comes with new goals. It is time to assess and define what your business is working toward, and make sure your goals align with your direction. Set your targets and pick your method of hitting those targets. If your business isn’t moving the direction you want it to go, now is the…
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The pros and cons of freelancing
The freelance market is booming, and the internet is full of articles telling you why you should join it. Over one-third of the world’s workforce are freelancers, and 75 percent of freelancers say they wouldn’t trade their freelancing job for another type of work. So why shouldn’t you become a freelancer? What is a freelancer?…
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A few tips for future freelancers
I recently gave a presentation about my freelance work to a graphic design class at Union College in Lincoln, Nebraska. I was asked to speak about why I do freelance and give some tips about entering the freelance market. Here is a condensed version of the presentation. What are the advantages and disadvantages of freelance…