Tag: marketing
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What You Pay for when You Hire a Freelancer
One of the most difficult pieces of my freelance work is determining how much to charge small business clients. I try my best to explain to clients what they pay for when they hire a freelancer and how they benefit, but it’s a challenging process. And sometimes I struggle to do it well. Some small…
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Why Is Small Business Branding Difficult?
Defining your small business branding is the fun part, right? It involves creating your business logo, picking your colors, and deciding how your business will look. So why is it a long, difficult process? This is a common question for small business owners. Defining small business branding can be an expensive step. That doesn’t mean…
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Five essential goals for your small business
The new year comes with new goals. It is time to assess and define what your business is working toward, and make sure your goals align with your direction. Set your targets and pick your method of hitting those targets. If your business isn’t moving the direction you want it to go, now is the…