Tag: target audience
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Why Is Small Business Branding Difficult?
Defining your small business branding is the fun part, right? It involves creating your business logo, picking your colors, and deciding how your business will look. So why is it a long, difficult process? This is a common question for small business owners. Defining small business branding can be an expensive step. That doesn’t mean…
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What I ask my clients before designing a logo
Branding design is one of the most challenging but rewarding assignments for a freelance designer. And the logo or wordmark is a central piece of this design. That’s why it is important to know what to ask before designing a logo. This is important both for the designer and the business, as it also helps…